Robert E. Wilkes

Rawls College of Business

Texas Tech University

Lubbock, TX  79409

 

 

B.S, Samford University

MBA, Ph.D.  University of Alabama

 

 

Current Position:

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Professor of Marketing

Past positions and affiliations:

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Executive Associate Dean, Rawls College of Business, Texas Tech University

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Visiting Professor, University of Hawaii at Manoa

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Visiting Professor, Helsinki School of Economics, Finland

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Visiting Professor, University of Anahuac, Mexico City, Mexico

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Visiting Professor, State Power Corporation of China, Jenin, China

Research and Teaching Interests:

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Marketing Management

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Consumer Behavior

Research Published in:

Journal of Marketing, Journal of Consumer Research, Journal of Marketing Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Advertising, Journal of Advertising Research, Psychology and Marketing, and others.

Contact Information:

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robert.wilkes@ttu.edu

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806.742.3439 (office)

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806.742.2199 (fax)

Classes:

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Spring, 2009

 
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MKT 5360, Marketing Concepts

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MKT 5367, Behavior in Markets